Matti Liimatainen is a Finnish fashion designer, who specialises in conceptual and computational design. He is currently working on Self-Assembly, a clothing label which makes ready-to-assemble garment construction kits, and undertaking doctoral studies at Aalto University in Helsinki, with a research focus on algorithmic design. Prior to Self-Assembly, Matti has worked for multiple international labels, such as Aitor Throup Studio, KTZ, Boy London and Fila.